Sherif Nabil Elshafie
Riyadh,Saudi Arabia
Summary
Results-driven Channel Sales & Product Manager with over 7 years of progressive experience managing vendor relationships, driving enterprise IT sales, and executing channel strategies. Specialized in NetApp and Dell Technologies solutions with a strong background in B2B operations, product positioning, and account growth across the Saudi market.
Overview
9
9
years of professional experience
Work history
Product Manager
Aptec Saudi Arabia
05.2024 - 05.2025
- Lead NetApp business development across Saudi Arabia.
- Manage full product lifecycle including business planning, forecasting, and sales enablement.
- Act as main liaison with NetApp regional team for KPIs, MDF, and GTM strategy alignment.
- Supervise a team including Account Manager and Pre-Sales Engineer.
- Support channel partners with technical and commercial strategies.
- Grow revenue and margin through strategic account targeting.
- Conduct partner enablement sessions and technical workshops.
- Manage opportunity tracking and deal registrations on PartnerHub.
Senior Channel Manager
Metra Computer Group
01.2022 - 01.2023
- Managed top-tier enterprise and system integrator accounts.
- Led B2B sales, product consultancy, and logistics coordination.
- Acted as primary liaison with Dell vendor teams.
- Drove product visibility and revenue growth in Saudi Arabia.
- Designed and delivered enterprise solutions achieving 30% YoY revenue growth.
- Onboarded and enabled 10+ new system integrators.
- Collaborated on Dell campaigns and GTM aligned with Saudi Vision 2030.
Sales Manager
Modern Business Step Trading
01.2019 - 01.2022
- Oversaw full sales cycle and team operations.
- Planned and executed targeted marketing campaigns.
- Developed robust client relationships for improved business growth.
- Managed key accounts, resulting in consistent revenue generation.
Product Manager
Mindware
01.2018 - 01.2019
- Developed go-to-market strategies for Ubiquiti and Kodak.
- Managed vendor communication and growth plans.
- Developed new product strategies by researching market trends and analysing customer feedback.
- Developed marketing plans to support department strategies.
Business Development Manager
Aptec Saudi Arabia
01.2017 - 01.2018
- Managed SonicWall product portfolio and presales activities.
- Delivered partner training and technical enablement.
- Developed strategic partnerships for sustained growth.
Product Manager
Unatrac Distribution
01.2016 - 01.2017
- Created sales and marketing strategies for SonicWall.
- Provided presales engineering support and technical consulting.
- Conducted competitor analysis to identify market opportunities.
Education
Bachelor of Engineering - Communications & Electronics
Cairo University
Cairo /2002 - /2007
Skills
- Product portfolio strategy
- Product development process
- CRM software usage
- Competitive analysis
- Market understanding
- Outstanding communication
- Market research techniques
- Product development
- Product lifecycle management
- Digital marketing techniques
- Customer engagement
- Customer Service
- Team Leadership
- Product knowledge
- Business development
- Strategic planning
- Marketing strategy development
- Technical troubleshooting
- Brand development
- Market analysis
- Marketing and sales strategies
Languages
Arabic
Native
English
Fluent
Timeline
Product Manager
Aptec Saudi Arabia
05.2024 - 05.2025
Senior Channel Manager
Metra Computer Group
01.2022 - 01.2023
Sales Manager
Modern Business Step Trading
01.2019 - 01.2022
Product Manager
Mindware
01.2018 - 01.2019
Business Development Manager
Aptec Saudi Arabia
01.2017 - 01.2018
Product Manager
Unatrac Distribution
01.2016 - 01.2017
Bachelor of Engineering - Communications & Electronics
Cairo University
/2002 - /2007
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