A strategic Human Capital leader with over 15 years of experience across Talent Management, Organizational Development, Learning & Development, HR systems, and capability building. Demonstrated success in designing and executing enterprise-wide people strategies that enable organizational transformation and sustainable growth.
Recognized for establishing robust frameworks that institutionalize best practices, strengthen governance, and drive operational consistency across all HC domains.
A trusted advisor to executive leadership , consistently shaping and delivering forward-looking human capital strategies aligned with business priorities and regulatory standards.
Overview
16
16
years of professional experience
2008
2008
years of post-secondary education
1
1
Certification
Work history
Human Capital Expertise Executive Director
Jeddah Central Development Company
Jeddah
04.2023 - Current
Oversee integrated HC functions including Rewards, OD, Talent Management, Learning & Development, Payroll, and HRIS.
Played a foundational role during the company's establishment phase by designing and launching key Human Capital frameworks including:
- Performance Management Framework
- Succession Planning and Talent Identification Framework
- Competency Framework (Behavioural & technical)
- Workforce plan Framework
Led the design and restructuring of multiple organization structures in alignment with the company's evolving business plans, ensuring each phase was supported by the right capabilities, reporting lines, and workforce composition to drive operational focus and strategic execution.
Lead the design and implementation of the first engagement survey across the company.
Introduced psychometric assessment in recruitment to strengthen the selection process.
Conducted job evaluations for over 100 roles up to the N-3 level, and successfully integrated the results into the salary scale structure and associated benefits framework to ensure internal equity and alignment with organizational hierarchy.
Reviewed and revamped the employee benefits scheme to ensure alignment with market benchmarks and leading practices, enhancing competitiveness, equity, and overall employee value proposition.
Revamped Human Capital Policy & Procedures for better governance and alignment to JCDC practices
Established the Learning & Development foundation by introducing the company's first Training Needs Analysis framework, launching coaching and psychometric assessment practices, and implementing e-learning with structured learning paths anchored in JCDC's core values and competency framework.
Led the end-to-end implementation of SAP SuccessFactors across all Human Capital modules, establishing an integrated digital foundation for core HR, performance management, compensation, recruitment, and learning — enabling data-driven decision-making and process automation.
Utilized employee survey findings to improve working conditions and practices.
Oversaw payroll administration to ensure accurate and timely wage disbursement.
Head, Talent Management
Saudi National Bank
Jeddah
03.2019 - 11.2021
Led the organization-wide employee mapping and structural alignment following the merger with SAMBA Financial Group, ensuring seamless integration of roles, reporting lines, and workforce deployment.
Contributed to the design and execution of post-merger restructuring initiatives as part of the strategic HR transformation program.
Managed the end-to-end identification and development of successors for C-level and critical roles, resulting in successful implementation of the succession plan during the merger integration phase.
Led the comprehensive review and update of the HR policy manual and procedures to align with the merged entity's compliance, operational, and strategic priorities.
Ensured compliance with governance and regulatory requirements by coordinating the preparation and submission of SAMA no-objection requests for all newly appointed position holders, securing necessary approvals prior to role commencement
Lead HR wide External Audit Review and managed to close all the Corrective Actions with different stakeholders prior to deadline.
Lead SAMA Mandatory Certificates for Retail Banking Front lines and reached the required completion rate
Led Talent Management function including assessment for development , promotions, leadership development, and succession.
Facilitated executive coaching and capability building aligned with succession strategy.
Designed the assessment, selection, and placement of high-potential fresh graduates as part of the Structured Hiring Program to support future leadership pipelines.
Manager, Talent Management
Saudi National Bank
Jeddah
03.2015 - 03.2018
Senior Officer, Talent Management
Saudi National Bank
Jeddah
03.2011 - 02.2015
Officer, Talent Management
Saudi National Bank
Jeddah
01.2009 - 08.2011
Education
Bachelor of Science - Computer Information System and a minor in Business Administration
Meredith College
Raliegh, North Carolina, USA
Skills
Performance management
Succession planning
Talent management
Learning and development
Compensation and rewards governance
Corporate Culture
Certification
June 2022 - Korn Ferry Hay Job evaluation training Program, JCDC, Jeddah
Dec 2019 - CIPD – Developing Professional Practice in Learning & Development, Financial Academy, Riyadh, SA
Feb 2015 - Assessor Training Certificate, CEB (SHL), Dubai, UAE
Jan 2015 - Certificate in Talent Management, Informa in association with George Washington University, Dubai, UAE
Oct 2012 - Occupational Testing & Occupational Personality Questionnaire, SHL In-House Training, NCB Training Center
Nov 2011 - Professional in Human Resources (PHR®) Certification Preparation course, In-House Training, NCB Training Center
Marine and Infrastructure Engineer at Jeddah Central Development Company (PIF)Marine and Infrastructure Engineer at Jeddah Central Development Company (PIF)
General & Events Services Manager at Jeddah Central Development Company - PIF ProjectGeneral & Events Services Manager at Jeddah Central Development Company - PIF Project