Syed Abdullah Rizvi

* Created a National Sales Strategy by integrating the three regions

* Studied each region to create a Horses for Courses Strategy.

* Strategized Pricing.

* Introduced the concept of Framework of Agreement with big buyers especially Traders. This has been a huge success to the extent that competitors started doing the same!

* Got Back into projects where we had become weak in the last few year.

* Sales in 2023 more than doubled{ one reason being increase in prices} over 2021 in terms of volume and over 25% in terms of quantity M2 sold.

* Brought about a deeper penetration in the market and ensured minimum projects lost.

* XPS 2 was handed to me after it failed to produce any boards for over a year. It was proposed to be classified as scrap.

* In 2022 we managed to produce over 700,000 M2

* In 2023 we exceeded production of 1,300,000 M2.

* We are passing all tests as per ASTM C 578 and are approved by the local authorities.

Not only have we manage to run the line successfully, we have developed the correct formulation. Today BituTherm is a major brand in the market.

* I plan everything of the line with the team that we have built.

* Personally Price for all regions and plan the production plan too.

* Technical Interface with clients especially consultants, ministries

* Developing all technical data for products and for applications

*Building Technical Data Sheets, Manuals, Method Statements, Comparative studies with competing products

*Training of Sales Staff

*One of the Pioneers of BIRA { Bitumat International Roofing Academy}. A unique roofing academy that conducts sessions on all aspects of roofing and sub grade applications.

*Creating a unique USP for Bitumat

*Trouble shooting for any issues on site

* Providing technical comfort to the user

* Designing and creating displays, mock ups, samples

* Developing new products as per market demands

Brought about the first diversification in Bitumat in 2009/10 when I brought in the first XPS line.

Brought the first PVC water stops manufacturing line in 2010

Brought in the PVC flexible line manufacturing from Amut in 2012

Introduced Trading of Construction Chemicals with the intent to see the possibility of local manufacturing.