TALA ALSWAILIM
Riyadh,Saudi Arabia
Summary
Impact-driven Marketing & Communication Specialist with expertise in cultural and heritage sectors. Developed content strategies and executed campaigns that enhanced audience engagement through storytelling and data-driven insights. Focused on driving business development and identifying growth opportunities to achieve revenue and market expansion.
Overview
8
8
years of post-secondary education
4
4
years of professional experience
Work history
Business development specialist
Chronicle Heritage Arabia
Riyadh, Saudi Arabia
2026.06 - Current
- Developed and implemented business strategies, securing competitive edge in market.
- Successfully pitched business proposals to prospective clients which resulted in new collaborations.
- Facilitated client meetings, fostering stronger working relations and understanding of their needs.
- Analyzed market trends to facilitate informed decision making.
- Developed innovative solutions to common industry problems, establishing firm as industry leader.
Marketing Project Coordinator
Saudi Heritage Preservation Society
Riyadh
2024.01 - 2026.07
- Led digital content strategy and daily management for social media platforms
- Managed content calendars and messaging to ensure consistent brand voice across platforms
- Developed bilingual content for campaigns, reels, carousels, and event coverage
- Produced cultural storytelling content, increasing public engagement and awareness
- Wrote scripts for short-form videos and voice-over content
- Coordinated national heritage documentation and cultural programs, fostering community participation and cultural appreciation
- Conducted community research and cultural fieldwork
- Prepared reports, deliverables, and stakeholder communication
Partnerships & Communications Officer
Unipal Company
Riyadh, Saudi Arabia
2023.04 - 2023.11
- Established and nurtured partnerships with institutions and student groups to enhance collaborative opportunities
- Developed partnerships with key influencers to promote brand messaging.
- Increased public awareness by organising and executing strategic communication plans.
- Directed youth-focused social media campaigns and engagement strategies to increase participation and awareness
- Established effective internal communications systems to improve staff engagement.
Trainee
Royal Commission for AlUla
AlUla, Saudi Arabia
2023.07 - 2023.07
- Coordinated effectively with diverse teams for successful project execution.
- Solved complex problems with effective teamwork and communication skills.
- Coordinated documentation and reporting processes for projects to ensure clarity and compliance
- Handled incoming calls and emails, ensuring prompt response.
Project Coordinator
Threads Culture Company
Riyadh, Riyadh Region
2023.01 - 2023.01
- Coordinated logistics and communication for large-scale cultural seminar, ensuring seamless execution and engagement
- Delegated tasks among team members effectively, promoting productivity.
- Delivered comprehensive project reports by meticulous documentation of every phase.
- Maintained organized filing system for all project documents, enhancing accessibility.
Education
Bachelor - Heritage Resources Management
King Saud University
Riyadh, Riyadh Region 2020.07 - 2024.06
Certified digital marketing professional - Heritage Resources Management
Digital Marketing Institute
Riyadh, Riyadh Region 2020.07 - 2024.06
Skills
- Social media advertisement
- Non-Profit communications
- Digital marketing
- SEO
- Google Analytics
- E-marketing optimisation
- Media strategy
- Adaptability to market changes
- Salesforce
LANGUAGES
Arabic Native
English Advanced
KEY ACHIEVEMENTS
Social Media Success: Increased social media engagement by 30% in six months through strategic content management., Seminar Coordination: Coordinated a seminar with over 200 attendees, achieving 95% positive feedback., Bilingual Content Development: Developed 50+ bilingual campaign materials, increasing audience reach by 40%., Cultural Program Management: Managed a team to deliver 12 cultural programs annually, increasing public participation by 25%.
Timeline
Business development specialist
Chronicle Heritage Arabia
2026.06 - Current
Marketing Project Coordinator
Saudi Heritage Preservation Society
2024.01 - 2026.07
Trainee
Royal Commission for AlUla
2023.07 - 2023.07
Partnerships & Communications Officer
Unipal Company
2023.04 - 2023.11
Project Coordinator
Threads Culture Company
2023.01 - 2023.01
Bachelor - Heritage Resources Management
King Saud University
2020.07 - 2024.06
Certified digital marketing professional - Heritage Resources Management
Digital Marketing Institute
2020.07 - 2024.06