VASANTHA KUMAR

Managing Commercial & Key Account handling.

* Overseeing trade across GCC, Turkey, USA, and India markets.

* Ensured smooth vessel planning and space optimization through effective coordination with principals and local operations teams.

* Enhancing customer satisfaction by resolving rate, documentation, and scheduling issues quickly and professionally.
* Supporting the Trade team in a meeting, monthly revenue and volume targets through strategic sales initiatives.
* Developing new business opportunities by identifying potential clients in manufacturing, retail, and trading sectors.
* Responsible for business growth, client acquisition, and rate negotiations with shipping lines and agents.
* Monitoring performance metrics, preparing sales forecasts, and achieving business targets.
* Building strong client relationships and ensuring high levels of customer satisfaction.

* Contributing to the expansion of the company’s freight forwarding portfolio by developing regular FCL, LCL, and air freight customers.

* Built strong carrier relationships resulting in better rates, faster response times, and priority space during peak seasons

* Increased customer retention by offering customized logistics solutions (FCL, LCL, DDU, DDP,FOB/EXW cross-border, and project cargo).

* Streamlining coordination between sales, pricing, operations, and customs clearance teams for smoother shipment handling.

* Enhanced profitability by focusing on high-margin trades and optimizing vendor costs.

* Monitoring competitor pricing, seasonal capacity, and trade lane performance to advise the management.
* Identify changing customer needs and suggested new service routes and product improvements.

* Managing team operations to ensure smooth execution of commercial activities.

* Managing end-to-end sales functions for FCL, LCL, NVOCC, cross-trade, and import/export services.

* Fixing the terms of shipment under C&F, EXW, DDU,DDU,FOB.
* Developing new business by targeting key sectors such as manufacturing, trading, retail, and project logistics.
* Conducted customer visits, sales presentations, and product briefings to build strong client relationships.
* Handling customer onboarding, account management, and ensured service continuity.

Pricing & Negotiation
* Coordinating with carriers, NVOCC operators, co-loaders, and agents to secure competitive ocean/air rates.
* Preparing RFQs, quotations, and tender submissions with accurate costing and transit analysis.
* Ensuring profitable margins and maintained competitive pricing strategies based on market trends.

* Providing continuous customer support regarding schedules, delays, carrier updates, and shipment status.
* Resolving operational and service issues promptly to retain high levels of customer satisfaction.

* Assisting the sales team by preparing FCL / LCL quotations, rate sheets, and routing options for customers.
* Following up on leads, customer inquiries, and pending quotes to improve booking conversion.
* Coordinating with shipping lines, co-loaders, transporters, and airlines to obtain competitive rates.
* Maintained sales records, customer profiles, pipeline reports, and monthly performance tracking.

* Negotiating rates with consolidators and liners.
* Coordinating export/import documentation and pre-alerts.
* Supporting freight booking, transportation, and clearance operations.
* Maintaining effective client communication and ensured service quality.