Zeanab Bassi
Riyadh,Saudi Arabia
Summary
Strategic healthcare technology leader with 11+ years of experience driving digital transformation, innovation, and product development across public and private health sectors. Adept at identifying operational gaps, analyzing end-user needs, and translating them into scalable digital health solutions. Skilled in aligning clinical workflows, business strategy, and technology architecture to deliver high-impact systems. Proven track record leading cross-functional teams, launching national health IT initiatives, and guiding products from concept to implementation. Positioned at the intersection of strategy, operations, and technology — focused on advancing healthcare through insight-led planning and purpose-built system design.
Overview
16
16
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work History
Director of Strategic Planning and Development
Arabic Computer Systems
Riyadh, Saudi Arabia
01.2021 - 06.2024
- Led strategic planning to position the Health Unit for standalone operational viability.
- Drove expansion of the product portfolio from 3 to 12 solutions, including in-house tools, third-party technologies and full platform-enabled service ecosystems.
- Created the rebranding strategy for the Health Unit and key in-house products, leveraging market analysis and cross-functional input to improve brand recognition and increase market visibility.
- Managed engagements with public sector stakeholders to assess sector-specific challenges and develop tailored health IT solutions; oversaw full planning cycle from needs assessment to financial modelling collaborating across internal teams, vendors, and governmental counterparts.
- Directed the planning and development of an RCM platform, overseeing compliance validation, in-house testing, and system readiness, securing formal approval from NAPHIES.
- Guided cross-functional collaboration to modernize a legacy Dental Information System-revamping workflows, UI/UX, and backend infrastructure; integrated analytics tools, ensured HL7/HIPAA/CBAHI compliance, and transitioned the platform to a SaaS model. Resulted in faster deployments and expanded private sector opportunities.
- Led solution planning for complex RFPs-aligning scope with Health Unit capabilities, coordinating with vendors on specifications and delivery plans, reviewing proposals for feasibility and compliance, and advising on pricing strategy, margin, and risk. Supported contract wins totalling over SAR 200 million.
Head of Business Development
Arabic Computer Systems
Riyadh, Saudi Arabia
10.2019 - 01.2021
- Led structural formation of ACS's Health Technology Unit, integrating technical, operations, sales, and business development teams.
- Provided strategic leadership to over eight direct reports, fostering collaboration among technical, clinical, and commercial units.
- Secured significant expansion of Ministry of Health's Hajj Health Information System, negotiating a three-year contract renewal that increased project value by over 230%.
- Managed health IT projects using agile methodology, overseeing planning, delivery, and issue resolution while ensuring stakeholder alignment.
- Executed change management and growth strategies that enhanced ACS's position in Health IT market.
Business Development Manager
Arabic Computer Systems
Riyadh, Saudi Arabia
11.2018 - 10.2019
- Played foundational role in ACS's early health IT sector entry, assessing capabilities, documenting in-house systems, and defining workflows and organizational requirements informing Health Technology Unit formation.
- Conducted ACS's first market analysis in health IT identifying sector trends, competitive benchmarks, and growth opportunities guiding early strategy.
- Supported evaluation and delivery of four major health IT projects including Hajj Health Information System, HIS, and Dental Information System as primary liaison to stakeholders; maintained communication and provided recommendations for smooth execution.
- Contributed to opportunity generation engaging prospective clients, responding to RFIs and supporting RFP development to position ACS solutions and aid future partnerships and proposals.
International Case Manager
University Of Chicago Medicine
Chicago, USA
05.2016 - 03.2018
- Coordinated care for international patients referred by the Saudi Health Authority managing approximately 10 active cases monthly across diverse clinical departments.
- Utilized EPIC and Salesforce to manage patient records, track progress, and uphold compliance with healthcare standards.
- Served as liaison between patients, care teams, and administration ensuring communication, timely documentation, and culturally sensitive service delivery.
- Supported marketing and outreach positioning UChicago Medicine as preferred provider for Saudi nationals, collaborating with local Saudi clubs and organizing high-level visits including for the Saudi Minister of Health.
Customer Service
Bupa Arabia
Jeddah
01.2008 - 01.2010
- Delivered high-quality frontline support to members by resolving service issues, clarifying policy details, and coordinating with internal teams to ensure timely claims processing.
- Recognized with the 'Extra Mile' award for exceptional dedication to client satisfaction and consistently exceeding service expectations.
Education
MSc - Health Informatics
University of Wisconsin - Milwaukee
Milwaukee, WI 01.2014 - 08.2016
BSc - Microbiology
King Abdulaziz University
Jeddah, Saudi Arabia 03.2003 - 09.2008
Skills
- Health IT Strategy & Solution Planning
- EHR/EMR/HIS
- Tableau
- Power BI
- MS Office Suite
- CRM Systems & Performance Dashboards
- Documentation & Reporting Tools
- Marketing Strategy & Product Positioning
- Branding & Stakeholder Outreach
- End-to-End Product Lifecycle Management
- Agile Methodology for System Analysis & design
- Decision-Making competency
- Leadership acumen
- Product Manager collaboration
- Technology integration
Certification
- Certified Strategy and Business Planning Professional, The KPI Inst, Feb 2025
- Certified Professional in Healthcare Information and Management Systems, HIMSS, expected June 2025
Languages
English
Fluent
Arabic
Native
References
References available upon request.
Timeline
Director of Strategic Planning and Development
Arabic Computer Systems
01.2021 - 06.2024
Head of Business Development
Arabic Computer Systems
10.2019 - 01.2021
Business Development Manager
Arabic Computer Systems
11.2018 - 10.2019
International Case Manager
University Of Chicago Medicine
05.2016 - 03.2018
MSc - Health Informatics
University of Wisconsin - Milwaukee
01.2014 - 08.2016
Customer Service
Bupa Arabia
01.2008 - 01.2010
BSc - Microbiology
King Abdulaziz University
03.2003 - 09.2008
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