Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sherif Elgohary

Jeddah,JDBB

Summary

Results-driven professional with over 15 years of experience in achieving significant results in sales operations, transformation, and development. seeking a position within a reputable organization to maximize skills and experience. Proven track record in penetrating new accounts, growing market share, and optimizing processes. Core competencies include: Business Development Incentive Plans Change Management Budget Management Customer Needs Assessment Cross-functional Team Leadership Organizational Development Team Building Tactical Planning & Leadership Project Management Road Net Program (Re-routing) Sales Buzz System Microsoft Dynamic Mobile Sales System Mira Sales System Key achievements include implementing new projects and re-routing systems, mapping transformation in DSD, delivery, and pre-sale, and preparing customer databases to ensure accurate geocoding and mapping. Talented prospector and marketer with strong success as accomplished [Job Title]. Ambitious in the face of demanding sales targets and tenacious in pursuing every possible lead. Seeks new opportunities and continuously builds contact database to maintain a robust pipeline and strong revenue. Performance-oriented Sales Leader offering an exceptional record of achievement over a 15-year career. Tenacious manager with a strategic and analytical approach to solving problems, bringing in customers, and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Talented prospector and marketer with strong success as accomplished [Job Title]. Ambitious in the face of demanding sales targets and tenacious in pursuing every possible lead. Seeks new opportunities and continuously builds contact database to maintain a robust pipeline and strong revenue. Ambitious in the face of demanding sales targets and tenacious in pursuing every possible lead. Seeks new opportunities and continuously builds contact database to maintain a robust pipeline and strong revenue. Tenacious manager with a strategic and analytical approach to solving problems, bringing in customers, and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Ambitious in the face of demanding sales targets and tenacious in pursuing every possible lead. Seeks new opportunities and continuously builds contact database to maintain a robust pipeline and strong revenue. Ambitious in the face of demanding sales targets and tenacious in pursuing every possible lead. Seeks new opportunities and continuously builds contact database to maintain a robust pipeline and strong revenue. Tenacious manager with a strategic and analytical approach to solving problems, bringing in customers, and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

16
16
years of professional experience

Work History

Go to Market Manager

Saudi Radwa Food, Radwa Chicken
01.2023 - Current
  • Manage operational projects to ensure schedules are followed and progress is accurately tracked and communicated.
  • Data analysis and preparation of daily journey plans for DSD and pre-sale
  • Manage sales projects
  • Manually correct routing inefficiencies.
  • Responsible for collecting and evaluating sales information to maximize sales productivity
  • Partner with Finance, IT, and Sales management to establish and develop business KPIs and reporting
  • Manage the performance and workload of each team member.
  • Assist in preparing the monthly Executive Management Team Business Review.
  • Develop territory and quota assignments for sales management and reps.
  • Provide timely sales analytics including weekly pipeline analysis and sales results.
  • Set targets and develop plans for business and revenue growth.
  • Research, plan, and implement new target market initiatives
  • Pursue leads and move them through the sales cycle.
  • Develop quotes and proposals for prospective clients.
  • Extract KPIs and perform route performance analysis.
  • Implement the AOP for the Sales Department
  • Achievements:
  • Redesign RTM and create journey plans for all channels in all branches.
  • Correct and activate customer GPS for KSA
  • Implemented and went live with the ERP system Microsoft 365
  • Prepared and trained the sales team for the new Microsoft Dynamic Sales System
  • Added +2000 customers, leading to increased market share and WD during 2023.

Sales Business Development Manager

AMSB Ahmed Mohamed Saleh Baeshen, Rabea Tea
02.2022 - 12.2022
  • Manage operational projects to ensure schedules are followed and progress is accurately tracked and communicated
  • Data analysis and preparation of daily journey plans for DSD and pre-sale
  • Manage sales projects
  • Manually correct routing inefficiencies
  • Responsible for collecting and evaluating sales information to maximize sales productivity
  • Partner with Finance, IT, and Sales management to establish and develop business KPIs and reporting
  • Manage the performance and workload of each team member
  • Assist in preparing the monthly Executive Management Team Business Review
  • Set targets and develop plans for business and revenue growth
  • Research, plan, and implement new target market initiatives
  • Develop quotes and proposals for prospective clients.

Sales Operations Manager

AMSB Ahmed Mohamed Saleh Baeshen, Rabea
01.2019 - 02.2022
  • Develop employees by providing career goal-setting and feedback
  • Create and manage accurate forecasts for sales leaders/teams
  • Develop territory and quota assignments for sales management and reps
  • Provide timely sales analytics including weekly pipeline analysis, forecasting, and sales results
  • Achievements:
  • Redesign the RTM to achieve 85% of WD, customer classification, and upgrade customer data
  • Transfer 12 Uplifters to Rent Cages, saving 4mm and time, ensuring product availability.

RTM Manager (Route to Market Manager)

AMSB Ahmed Mohamed Saleh Baeshen
12.2016 - 12.2018
  • Manage operational projects to ensure schedules are followed and progress is accurately tracked and communicated
  • Data analysis and preparation of daily journey plans for DSD and pre-sale
  • Prepare customer master files and GPS data
  • Manage sales projects
  • Achievements:
  • Redesign RTM and create journey plans for all channels
  • Correct and activate customer GPS for KSA (Baeshen)
  • Create MSL and standard loading procedures.

Section Head

GTM, SAUDI INDUSTRIAL PROJECTS CO, PEPSICOLA
01.2011 - 12.2016
  • Go to Market), Responsible for routing and corresponding maps used in DSD, delivery, and pre-sale
  • Prepare customer master files and ensure they are geo-coded and mapped
  • Provide sub-routes and maps for the sales front line
  • Manually correct routing inefficiencies
  • Implement the annual plan for routing
  • Prepare routing meetings
  • Ensure all customers are allocated on the maps
  • Train the sales team in using Geocode devices
  • Prepare customer data and work files
  • Follow the policy agreed upon in preparing the master file of customers
  • Allocate new customers on the correct route and day
  • Extract KPIs and perform route performance analysis
  • Coordinate with support functions before running new routes
  • Ensure quality and implementation of new routes
  • Achievements:
  • Loading plan implementation in Jeddah
  • Census attack project
  • Ramadan Routing (Bottler of the year, best project PEPSICO)
  • Regional sales award
  • Transformation of customer service type from DSD to Tele Sell or Pre-sell (Jeddah)
  • Transformation customer service Type, saving 32mm
  • Champions of the Month awards.

Account Development Representative

SAUDI INDUSTRIAL PROJECTS CO, PEPSICOLA
01.2010 - 12.2010
  • Develop new business opportunities with individual accounts
  • Manage the development of specific multiple outlet accounts
  • Support Customer Representatives in growing accounts by selling new distribution and programs
  • Accountability:
  • Review the scoreboard, reports, and postings from the previous day
  • Review all communications from CRs and TDM
  • Contact the Salesman for the geographical areas to sell in today
  • Collect necessary selling tools for the day
  • Visit all scheduled accounts as planned
  • Complete daily administration
  • Discuss customer issues or performance issues with the appropriate personnel.

Credit Card, Saudi British Bank, SABB
10.2008 - 12.2009
  • Represent and promote Credit Cards
  • Perform various customer service activities
  • Meet daily, weekly, and monthly sales plans
  • Promote SABB credit cards to members and non-members
  • Ensure customer inquiries and complaints are handled promptly and efficiently.

Education

Bachelor’s Degree - Faculty of Commerce

Modern Academy
Cairo
2008

Skills

  • Territory Planner (Road Net)
  • Delivery Operation
  • Time Management
  • Sales operations
  • Organizational Skills
  • Problem-solving
  • Operations Management
  • Staff Training and Development
  • Business development and planning
  • Sales Process
  • Target Setting and Achievement
  • Sales Reporting
  • Solution selling
  • Sales processes
  • Salesforce Software
  • Analytical problem solver
  • Database Management

Timeline

Go to Market Manager

Saudi Radwa Food, Radwa Chicken
01.2023 - Current

Sales Business Development Manager

AMSB Ahmed Mohamed Saleh Baeshen, Rabea Tea
02.2022 - 12.2022

Sales Operations Manager

AMSB Ahmed Mohamed Saleh Baeshen, Rabea
01.2019 - 02.2022

RTM Manager (Route to Market Manager)

AMSB Ahmed Mohamed Saleh Baeshen
12.2016 - 12.2018

Section Head

GTM, SAUDI INDUSTRIAL PROJECTS CO, PEPSICOLA
01.2011 - 12.2016

Account Development Representative

SAUDI INDUSTRIAL PROJECTS CO, PEPSICOLA
01.2010 - 12.2010

Credit Card, Saudi British Bank, SABB
10.2008 - 12.2009

Bachelor’s Degree - Faculty of Commerce

Modern Academy
Sherif Elgohary