Abdullah Sarhan
Mecca,Saudi Arabia
Summary
Revenue strategist with expertise in dynamic pricing and distribution management, optimizing ADR, RevPAR, and occupancy rates. Proven ability to maximize revenue during peak periods through strategic forecasting and market demand alignment. Successfully strengthened market positioning and reduced revenue leakage by enhancing distribution controls. Skilled in cross-functional leadership, managing overbooking strategies, and aligning commercial and operational teams to maximize hotel revenue.
Overview
18
18
years of professional experience
1
1
Certification
Work history
Cluster Director of Revenue Management
Millennium & Copthorne Makkah Al Naseem
Makkah, Saudi Arabia
2023.04 - 2026.05
- Lead revenue strategy across a portfolio of 1,307 keys, optimizing performance and profitability.
- Develop and implement pricing, forecasting, and distribution strategies aligned with market demand.
- Analyze market trends, competitor performance, and demand patterns to drive RevPAR growth.
- Oversee rate loading, channel management, and ensure rate parity compliance across all platforms.
- Collaborate with sales, marketing, and operations teams to maximize occupancy and revenue opportunities.
- Manage revenue systems including RMS (IDeaS G3), CRS, and channel managers to ensure accurate and timely rate updates.
- Managed group strategies, seasonal pricing, and peak period demand (Hajj & Umrah seasons).
- Strengthened relationships with key B2B partners while maintaining strict control over rate leakage and distribution channels.
- Successfully improved hotel positioning and revenue performance in highly competitive markets.
Commercial Business Development Manager
Millennium Hotel Hail
Hail, Saudi Arabia
2021.02 - 2023.04
- Prepared daily sales reports, providing insights into sales trends.
- Coordinated sales activities with effective communication between sales teams and clients.
- Coordinated regular sales targets which motivated staff performance and increased overall sales.
- Analysed sales figures and forecast future sales volumes.
- Organised sales documents for efficient record keeping.
- Implemented sales strategies for enhanced customer engagement.
- Achieved sales targets by implementing effective sales strategies.
- Identified new business opportunities and improved hotel market positioning.
- Supported revenue growth through strategic partnerships and demand generation initiatives.
Director of Rooms Division (Pre-opening Task Force)
Grand Millennium Tabuk
Tabuk, Saudi Arabia
2020.09 - 2021.02
- Played a key role in pre-opening setup, operational readiness, and team structuring.
- Recruited high-performing hospitality staff, onboarding with appropriate training.
Front Office Manager IC/ Reservations & Revenue
M Hotel Al Dana Makkah by Millennium
Makkah, Saudi Arabia
2017.01 - 2020.08
Front Office Manager
Le Meridien Hotel Medina
Medina, Saudi Arabia
2015.09 - 2016.12
Assistant Front Office Manager
Ibis Hotel Salmiya
Salmiya, Kuwait
2014.05 - 2015.07
Assistant Front Office Manager / Night Manager / Executive Front Office Supervisor
Safir Hotel & Residences
, Kuwait
2009.12 - 2014.04
Guest Service Agent
JW Marriott Hotel Kuwait
, Kuwait
2007.12 - 2009.12
Education
Bachelor of Tourism and Hotel Management - Faculty of Tourism and Hotels
Cairo University
EgyptSkills
- Lead dynamic pricing strategies based on demand trends
- Optimize ADR, RevPAR, and Occupancy performance
- Maximize revenue during peak periods and high-demand cycles
- Prepare accurate short & long-term forecasts
- Analyze pickup, pace, and booking trends
- Align forecast with market demand and actual performance
- Optimize channel mix for higher profitability
- Resolve system and connectivity issues (CRS / PMS / Channel Manager)
- Control availability, restrictions,Manage overbooking and stop-sell strategies
- Consistently achieved KPIs including Forecast Accuracy, RGI, and Rate Parity (DHS)
- Reduced revenue leakage by enhancing distribution controls and channel performance
- Successfully aligned commercial and operational teams to maximize total hotel revenue
- Strong understanding of Makkah demand patterns
System & Tools
- PMS: Opera 4 + 5 + 5.5
- RMS: IDeaS – G3
- Analytics & Reporting: Analytics windsurfers, HotelIQ, Excel.
- Distribution: RateGain, HyperGuest, CRS.
- Market Intelligence: STR, Lighthouse (OTA Insight)
- Rate Integrity: Fornova Distribution intelligence.
- Incentive & upselling: FPG for revenue Incentive
Certification
- DeaS Revenue Management Training
- Revenue Management Workshop
- Leadership Workshop
- Millennium Academy Program (Millennium DNA, Hospitality Attitude, Service Basics, Passion to Serve, Fit for Business)
- Accountability for Hospitality Leaders Program
- Emotional Intelligence for Hospitality Leaders Program
- Property Sales Excellence Workshop
- Outstanding Contribution and Dedication during Hajj Season.
Additional information
- Extensive experience in Makkah and Madinah markets.
- Strong expertise in Hajj & Umrah demand cycles.
- Available for interview upon request.
References
References available upon request
Timeline
Cluster Director of Revenue Management
Millennium & Copthorne Makkah Al Naseem
2023.04 - 2026.05
Commercial Business Development Manager
Millennium Hotel Hail
2021.02 - 2023.04
Director of Rooms Division (Pre-opening Task Force)
Grand Millennium Tabuk
2020.09 - 2021.02
Front Office Manager IC/ Reservations & Revenue
M Hotel Al Dana Makkah by Millennium
2017.01 - 2020.08
Front Office Manager
Le Meridien Hotel Medina
2015.09 - 2016.12
Assistant Front Office Manager
Ibis Hotel Salmiya
2014.05 - 2015.07
Assistant Front Office Manager / Night Manager / Executive Front Office Supervisor
Safir Hotel & Residences
2009.12 - 2014.04
Guest Service Agent
JW Marriott Hotel Kuwait
2007.12 - 2009.12
Bachelor of Tourism and Hotel Management - Faculty of Tourism and Hotels
Cairo University