Ashraf Azizaldeen
Mecca,Saudi Arabia
Summary
Dynamic professional specializing in pricing optimization, financial literacy, and sales growth strategies. Proficient in data analytics, risk management, and investment evaluation, with a proven track record of driving growth initiatives. Recognized for strong leadership and effective communication at the board level, with a focus on decision-making and business development. Aiming to leverage these skills to enhance organizational success.
Talented Director with excellent marketing, customer service, and facility oversight skills coupled with more than 15 years of experience. Highly effective and comfortable working with people at all organizational levels.
Business-driven individual with more than 10 years working as Director for Marriott International . Determined and experienced in client rapport, budget control and employee mentoring and coaching.
Overview
1
1
Certification
15
15
years of professional experience
Work history
Cluster Director of Revenue Management
Marriott International, Inc.
Makkah, Saudi Arabia
2026.05 - Current
- Managed revenue operations with a $52 million budget, achieving a 20% year-on-year revenue increase.
Led a cross-functional team of 22 members to maximize revenue and optimize pricing strategies.
Implemented advanced revenue management systems, resulting in a 15% increase in forecast accuracy.
Conducted market analysis and competitor benchmarking to identify growth opportunities.
Collaborated with sales and marketing teams to develop targeted promotions and campaigns.
Developed and executed pricing strategies for room, catering, and event services.
Monitored and analyzed performance metrics to ensure alignment with revenue goals.
Provided training and support to team members on forecasting techniques and system optimization.
Led the adoption of new reservation and revenue management systems.
Developed and implemented information systems to facilitate the provision of accurate and timely data for decision-making. - Developed revenue management strategies to optimize pricing and inventory across multiple hotel properties.
- Led cross-functional teams to implement dynamic pricing models, enhancing competitive positioning in the market.
- Analyzed market trends and performance data to inform forecasting and budgeting processes for revenue growth.
- Mentored staff in best practices for revenue optimization, fostering a culture of continuous improvement and learning.
- Utilized advanced analytics tools to identify opportunities for revenue growth and cost reduction.
- Established key performance indicators (KPIs) to measure the success of revenue strategies and ensure alignment with organizational goals.
- Oversaw execution of yield management techniques, driving improvements in occupancy rates and average daily rates (ADR).
- Improved overall financial reporting by streamlining control processes and reporting structures.
- Supported financial director with special projects and additional job duties.
- Established key performance indicators (KPIs) to measure success of revenue strategies and ensure alignment with organizational goals.
- Assessed potential acquisition targets for strategic alignment and revenue growth potential, supporting executive decision-making in the pursuit of new opportunities.
Director of Revenue Management
Le Meridien Makkah
2017.06 - 2026.04
- Managed revenue operations for a $17 million budget, achieving a 20% year-on-year increase in revenue.
- Led a cross-functional team of 5 members to maximize revenue and optimize pricing strategies.
- Implemented advanced revenue management systems, resulting in a 15% increase in forecast accuracy.
- Conducted market analysis and competitor benchmarking to identify growth opportunities.
- Collaborated with sales and marketing teams to develop targeted promotions and campaigns.
- Developed and executed pricing strategies for room, catering, and event services.
- Monitored and analyzed performance metrics to ensure alignment with revenue goals.
- Provided training and support to team members on forecasting techniques and system optimization.
- Led the adoption of new reservation and revenue management systems.
- Developed and implemented information systems to facilitate provision of accurate and timely data for decision-making.
- Collaborated with sales and marketing teams to develop targeted promotional campaigns that drove demand and increased revenue.
- Developed annual budgets based on accurate revenue projections, balancing investment priorities with fiscal responsibility.
- Created and managed financial models to evaluate corporate investments and acquisitions.
- Collaborated with C-level executives and stakeholders to develop long-term financial plans.
- Conducted financial due diligence on potential investments and acquisitions.
Revenue Manager
Movenpick Al Qassim
2015.12 - 2017.07
- Led revenue management operations for a 150-room property with a $15 million budget.
- Optimized pricing and inventory strategies to generate and maximize revenue.
- Developed and implemented revenue management systems to improve forecast accuracy and performance.
- Conducted market analysis and competitor benchmarking to guide pricing and promotional strategies.
- Implemented advanced revenue management systems to optimize performance from the outset.
- Provided training and support to team members to enhance skills and performance.
- Collaborated with sales and marketing teams to develop targeted promotions and campaigns.
- Monitored and analyzed performance metrics to ensure alignment with revenue goals.
- Developed and executed pricing strategies for room, catering, and event services.
- Enhanced profitability by conducting regular competitor analysis and adjusting pricing accordingly.
Revenue Manager
Four Points by Sheraton Riyadh
2012.02 - 2015.12
- Led revenue management for a 370-room Four Points by Sheraton Riyadh, driving a 15% increase in market share and revenue.
- Boosted occupancy rates to an exceptional 97% through strategic pricing and yield management initiatives.
- Achieved a 10% year-on-year growth in Average Daily Rate (ADR), significantly boosting overall profits.
- Conducted yield management sessions that resulted in a 12% increase in revenue.
- Collaborated with sales and marketing teams to develop targeted promotions and campaigns.
- Monitored and analyzed performance metrics to ensure alignment with revenue goals.
- Developed and executed pricing strategies for room, catering, and event services.
- Identified issues regarding delayed or incomplete payments and followed through to resolution.
- Trained and mentored staff on revenue optimization techniques and tools.
Revenue Manager
Radisson Blue Riyadh
2011.08 - 2012.02
- Sponsored revenue enhancement initiatives, resulting in a 5% increase in revenue within a tight budget.
- Implemented advanced revenue management systems to improve forecast accuracy and performance.
- Conducted market analysis and competitor benchmarking to refine pricing strategies.
- Collaborated with sales and marketing teams to co-develop and execute promotional strategies that resonated with target markets.
- cancellations. Orchestrated targeted customer engagement strategies, successfully reducing booking cancellations by 20%.
- Developed pricing strategies to optimize revenue across diverse market segments.
- Utilized advanced analytics tools to identify trends and inform strategic decision-making processes related to hospitality offerings.
- Enhanced profitability by conducting regular competitor analysis and adjusting pricing accordingly.
- Established strong client relationships, negotiating contracts to maximize overall company earnings.
- Developed dynamic pricing models, capturing additional revenue opportunities from fluctuating markets.
Education
Bachelor's degree - Tourism and Hotels
Cairo University
Cairo, EgyptRevenue Management Academy - Revenue Management
Starwood
Barcelona, SpainRevenue Optimization - Revenue Management
Starwood
Brussels, BelgiumRevenue Management Advance Academy - Revenue Management
Marriott International
Dubai, United Arab Of EmiratesSkills
- Pricing optimization
- Financial literacy
- Sales growth strategies
- Data analytics and interpretation
- Risk management proficiency
- Investment evaluation
- Leadership acumen
- Growth initiatives
- Board level communication
- Decision-Making competency
- Business development savvy
Accomplishments
- I have over 15 years of experience in revenue management, where I have consistently driven revenue growth and optimized pricing strategies.
- As a Director of Revenue Management, I led a cross-functional team to achieve a 20% year-on-year increase in revenue.
- Throughout my career, I have implemented advanced revenue management systems that resulted in a 15% increase in forecast accuracy.
- I have collaborated with sales and marketing teams to develop targeted promotions and campaigns that boosted revenue.
- In 2015, I managed revenue operations for a 150-room property, achieving a 10% year-on-year growth in Average Daily Rate (ADR).
- During my tenure at Four Points by Sheraton Riyadh, I led revenue management operations that resulted in a 15% increase in market share.
- At Le Meridien Makkah, I achieved significant growth of 10% in revenue by implementing strategic pricing and inventory management practices.
Certification
- Revenue Management Certification - Starwood, Jan 2015
- RMS Optimization (System Development) - Marriott International, Sep 2013
- Advanced Revenue Management Academy - Starwood, Jan 2018
LANGUAGES
Arabic
English
Italian
HOBBIES
Reading, Travel
Timeline
Cluster Director of Revenue Management
Marriott International, Inc.
2026.05 - Current
Director of Revenue Management
Le Meridien Makkah
2017.06 - 2026.04
Revenue Manager
Movenpick Al Qassim
2015.12 - 2017.07
Revenue Manager
Four Points by Sheraton Riyadh
2012.02 - 2015.12
Revenue Manager
Radisson Blue Riyadh
2011.08 - 2012.02
Revenue Management Advance Academy - Revenue Management
Marriott International
Revenue Optimization - Revenue Management
Starwood
Revenue Management Academy - Revenue Management
Starwood
Bachelor's degree - Tourism and Hotels
Cairo University