Dynamic and results-driven Country General Manager with over 15 years of leadership experience across luxury, retail, and consumer sectors in the GCC. Demonstrated success in scaling global brands, driving market growth and delivering strong financial performance in KSA and Bahrain. Skilled in P&L management, strategic planning and building high performing teams. Recognized for aligning global strategies with regional market needs, enhancing customer experience and fostering strong commercial partnerships.
Oversaw retail operations and marketing growth for Benefit in Saudi Arabia, ensuring brand consistency, operational excellence and sales performance.
Directed the full commercial strategy and P&L for Bourjois in Saudi Arabia and leading growth across key retail partners.
Strategic Market Planning & Execution
Full P&L ownership
Profit optimization
High performing team development
Business development
Channel expansion
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