Khalid Elshurafa
Jeddah,Saudi Arabia
Summary
A multi-industry professional and expert with 20+ years of experience in the fields of construction, technology, marketing & customer experience, with a proven track record of transformational leadership and strategic focus on continuous improvement to drive growth and maximize profits.
A passionate, results driven, and achievement-oriented leader with extensive experience in strategic planning, finance, risk and portfolio management, capacity building, digital transformation, and branding strategies.
Overview
21
21
years of professional experience
1
1
Certificate
Work History
General Manager
Saudi Company for Site Technology (SITECH)
Jeddah
06.2020 - Current
- Spearheaded strategic planning and decision-making processes in alignment with corporate mission and stakeholder interests
- Successfully empowered earthmoving contractors by adopting construction digitization technologies in GIGA projects yielding productivity and safety gains
- Consistently achieved 20% YOY growth and nurtured collaborative organizational culture focused on performance
- Led senior staff in multiple divisions and departments to achieve targets
- Worked jointly with the board of directors on developing corporate and business growth objectives and strategies
- Effectively implemented critical initiatives to drive business growth and market share for key industries
Product Support General Manager
Zahid Tractor
Jeddah
07.2015 - 05.2020
- Directed Supplier relations and Order Management
- Designed and implemented Product Pricing Strategies for achieving sales and profitability targets
- Developed campaign strategies to achieve business plans
- Optimized inventory control and turnover metrics through effective supply-chain and order pipeline management
- Established professional development programs for sales and marketing teams
- Improved profitability by 20% with superior cost and inventory management metrics
Group Marketing Manager
Zahid Tractor
Jeddah, Saudi Arabia
01.2006 - 06.2015
- Liaised with board members and divisional stakeholders on budgetary and operational goals
- Directed marketing division to achieve strategic marketing plans for multiple group divisions to expand reach by 30% in target segments
- Led Customer Experience Management (CEM) focused initiative in achieving superior Net Loyalty Scores >70%
- Served on Corporate Social Responsibility (CSR) & Sustainable Development Committee developing initiatives for achieving set targets
- Developed strategy and growth plans with governance controls for achieving goals
- Developed multi-channel marketing strategy to drive additional 15% marketing revenue growth
- Spearheaded rebranding initiatives to boost brand awareness
6 SIGMA Project Manager
Zahid Tractor
Dammam, Saudi Arabia
01.2004 - 12.2005
- Successfully completed several 6 Sigma projects that enhanced efficiency, reduced waste and improved bottom line results
- Mentored and sponsored over 15 strategic Black Belt projects that enhanced operational efficiencies
- Introduced automated parts warehousing technology for inbound and outbound processes achieving improved efficiency and productivity
Key Accounts Manager
Zahid Tractor
Dammam, Saudi Arabia
02.2003 - 12.2003
- Managed customer relationships and capital procurement requirements for IODCs
- Conducted Application Studies to optimize fleet sizing and productivity for construction contractors
- Established customer project forecasting to proactively secure core product availability
- Built comprehensive customer profiles with insights in decision making and buyer selection processes
- Achieved 15% increased sales and improved customer loyalty net scores of key accounts by 30%
Education
Master of Business Administration - Finance
University of Liverpool
Liverpool-UK 2015 - 2017
Bachelor of Science in Mechanical Engineering -
American University in Cairo
Egypt 1988 - 1994
Skills
- Strategic Planning
- Growth Strategies & Execution
- Digital & Branding Strategy
- Dealership Management
- Operations & Financial Management
- Vendor/Portfolio Development
- Organizational Structuring
- Customer Experience Management
- ERP and CRM Systems
- Scorecards & KPIs Development
Languages
English
Fluent
Arabic
Fluent
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
General Manager
Saudi Company for Site Technology (SITECH)
06.2020 - Current
Product Support General Manager
Zahid Tractor
07.2015 - 05.2020
Group Marketing Manager
Zahid Tractor
01.2006 - 06.2015
6 SIGMA Project Manager
Zahid Tractor
01.2004 - 12.2005
Key Accounts Manager
Zahid Tractor
02.2003 - 12.2003
Master of Business Administration - Finance
University of Liverpool
2015 - 2017
Bachelor of Science in Mechanical Engineering -
American University in Cairo
1988 - 1994
- Certified Customer Experience Professional , Beyond Philosophy, Windsor-UK, April 2014 - May 2014
- Certified Services Marketing Expert, Caterpillar University, Archamps-France, June 2011
- Production Systems Specialist, Caterpillar University, Dubai-UAE, June 2008
- 6 Sigma Black Belt, Project Management, Caterpillar University, Archamps-France, January 2004 - April 2004
Certification
- Certified Customer Experience Professional , Beyond Philosophy, Windsor-UK, April 2014 - May 2014
- Certified Services Marketing Expert, Caterpillar University, Archamps-France, June 2011
- Production Systems Specialist, Caterpillar University, Dubai-UAE, June 2008
- 6 Sigma Black Belt, Project Management, Caterpillar University, Archamps-France, January 2004 - April 2004
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