Transformational executive with a proven record of turning institutions into sustainable growth engines and regional benchmarks. As Vice Chief Operations Officer at IPA, I spearheaded large-scale transformation programs, including the Business Center Strategy, which expanded revenues from SAR 10M to hundreds of millions and elevated IPA’s role as a regional hub for executive education.
As CEO of the Financial Academy, I led a full-scale transformation from a testing-focused body into a center of excellence for certifications and executive programs. I forged strategic global partnerships with MIT and London Business School, built on innovative revenue-sharing models, while ensuring long-term financial sustainability. Under my leadership, the Academy trained 100,000+ professionals, certified over 200,000 practitioners, and achieved unprecedented growth — from SAR 3M (2018) to a projected SAR 90M (2024, +2900%), while doubling cost coverage from 30% to 50%.
Renowned for driving innovation, measurable impact, and financial sustainability, I consistently deliver results that position organizations as regional leaders with a global outlook..