Java
Yahya Syiam
Marketing Director
Riyadh
Summary
Marketing leader with proven work of enhancing corporate marketability through progressive electronic marketing tools and effective corporate messaging. Skilled in motivating teams to conceptualize and develop high-performing online and offline campaigns. Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. Experienced global business professional having traveled extensively, partnering with multiple international teams to influence strategies and drive marketing success. Strategic and efficient Marketing Manager with exceptional career success in brand management, public relations and online promotions. Fiscally responsible in monitoring budgets by comparing and analyzing actual results with plans and forecasts.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Marketing Director (KSA and Egypt)
Jazeera Paints
Riyadh
01.2022 - Current
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Developed and recommended strategic brand pricing and positioning.
- Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
- Increased website traffic each month using cutting-edge inbound marketing techniques.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
Marketing Manager
Al-Jazeera Paints Factory
Riyadh
07.2019 - 12.2021
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed innovative and targeted collateral to support overall branding objectives.
- Consulted with product development teams to enhance products based on customer data.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Developed branding and marketing partnerships with clients.
- Provided research and development on E-commerce products to showcase benefits and retain customers.
- Drove marketing efforts by orchestrating offline and online advertising campaigns.
Digital Marketing Manager
Al-Jazeera Paints Factory
Riyadh
05.2018 - 07.2019
- Monitored return on investment of online and social media marketing efforts.
- Outlined channels goals across brands and digital platforms, including store systems, web, mobile and marketing systems.
- Devised strategies and roadmaps to support product vision and value to business.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Increased customer engagement through social media.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Created social media content with consistent content and tone.
Loyalty Manager
Al-Jazeera Paints Factory
Riyadh
01.2018 - 03.2018
- Developed and maintained relationships with customers and suppliers through account development.
- Improved marketing to attract new customers and promote business.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Improved website visibility through development and implementation of SEO strategies.
MIS Specialist
Hyundai Engineering & Construction
Jazan
09.2016 - 08.2017
- Created and implemented forward-thinking initiatives to improve employee engagement.
- Updated training processes by reviewing existing documentation, leveraging feedback from associates, and working with legal and compliance teams.
- Provided guidance on policies and procedures to harmonize responses, provide appropriate investigation actions and reach resolution of grievances.
- Developed succession plans and promotion paths for all staff.
- Reviewed and assessed architecture design, implementation, testing and deployment needs to identify project requirements and costs.
Education
Master of Science - Management Information Systems
Fairleigh Dickinson University
United Sates, NJ 01.2014 - 02.2016
Skills
Market Positioning
Software
Swift
Android studio
Certification
Google AdWords
Interests
Soccer
Horse riding
Timeline
Marketing Director (KSA and Egypt)
Jazeera Paints
01.2022 - Current
Marketing Manager
Al-Jazeera Paints Factory
07.2019 - 12.2021
Digital Marketing Manager
Al-Jazeera Paints Factory
05.2018 - 07.2019
Google AdWords
03-2018
Google Analytics Individual Qualification
03-2018
Loyalty Manager
Al-Jazeera Paints Factory
01.2018 - 03.2018
MIS Specialist
Hyundai Engineering & Construction
09.2016 - 08.2017
Master of Science - Management Information Systems
Fairleigh Dickinson University
01.2014 - 02.2016
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