Dana Almesned
Riyadh,SA
Summary
Senior communications and engagement leader with expertise in managing high-profile government and semi-government accounts in tourism, culture, heritage, and destination development. Specializes in integrated communications, project management, stakeholder engagement, and large-scale activations aligned with Vision 2030. Demonstrated success in shaping strategic narratives and leading cross-functional teams to achieve measurable impact in Saudi Arabia and international markets.
Overview
5
5
years of professional experience
Work history
Senior Engagment Manager
Taurus HCD
Riyadh, Riyadh Region
2025.10 - Current
- Secured 3+ strategic partnerships supporting destination growth, long-term collaboration, and expanded audience reach.
- Led destination promotion initiatives across digital and on-ground activations, contributing to increased visitor engagement and footfall.
- Developed and executed integrated communication and marketing strategies across multiple channels, strengthening destination visibility within tourism ecosystem.
- Delivered strategic storytelling and campaign frameworks supporting destination positioning and sustained momentum.
- Led account as primary client-facing consultant, providing strategic advisory and ongoing counsel to senior stakeholders.
Senior project manager
Confidential Goverment
Riyadh, Riyadh Region
2025.02 - 2025.07
- Created end-to-end marketing concepts aligned with global best practices and localized for regional audiences, supporting multi-market campaigns.
- Coordinated cross-functional teams of 10–15+ members across strategy, creative, marketing, and operations to deliver projects on time and against objectives.
- Created marketing concepts that resonate locally while aligning with global best practices.
Senior account manager
Publicis Groupe
Riyadh, Riyadh Region
2023.06 - 2025.05
- Supported integrated international communications campaigns for Saudi Tourism Authority, generating 116+ million global views.
- Supported cultural activations and sponsorship initiatives strengthening global tourism positioning.
- Supported management of high-profile government accounts through strategic advisory and delivery governance.
- Contributed to client-facing media intelligence and analytics reports supporting campaign optimization.
Account manager
APCO Worldwide
Riyadh, Riyadh Region
2022.04 - 2024.05
- Led diverse client portfolio management to successfully implement strategic communication plans.
- Spearheaded digital and social media campaigns to strategically support new business development.
- Directed the creation of communication strategies and proposals, enhancing prospects for client acquisition.
Account executive
Karras Luxury
Miami, Florida
2021.05 - 2022.12
- Elevated brand visibility by executing luxury activation at Art Basel Miami 2021.
- Enhanced engagement with VIP and high-net-worth individuals to strengthen brand reputation.
- Coordinated onsite logistics and managed client relationships during high-profile events.
Education
Bachelor of Science - BS, Finance
Barry University
Miami, FloridaSkills
- Strategy-to-Execution Translation
- Campaign Architecture & Framework Design
- Activation & Experience Design
- Destination & Cultural Branding
- Integrated Campaign Leadership
Languages
English
Fluent
Accomplishments
ACADEMIC EXCELLENCE AWARD –
SAUDI CULTURAL MISSION, USA
Timeline
Senior Engagment Manager
Taurus HCD
2025.10 - Current
Senior project manager
Confidential Goverment
2025.02 - 2025.07
Senior account manager
Publicis Groupe
2023.06 - 2025.05
Account manager
APCO Worldwide
2022.04 - 2024.05
Account executive
Karras Luxury
2021.05 - 2022.12
Bachelor of Science - BS, Finance
Barry University